Training for a triathlon or other endurance sport requires a certain mindset, a fortitude and perhaps, one might call a way, a code of ethic. At fe, we live by a code. This code, like our philosophy, is simple.
At Fe, we keep things simple, elementary. Simple is beautiful. Simple allows focus. Focus is a state – a precious and important one. In this world of smoke and mirrors, it is more important to sift out the fluff and get to the core.